The Imo’s Pizza Story: How a Friday Night Craving Built a St. Louis Legend
Imo’s Pizza started because of a rule about eating meat on Fridays. The year was 1964. Ed and Margie Imo had a Friday night problem. As a devout Catholic couple in South St. Louis, they observed the Lenten custom of abstaining from meat until midnight. By 11:30 p.m., hunger won out, and Ed would make […]
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